Olipop Healthy Prebiotic Soda

Description

OLIPOP is a refreshing take on soda, blending nostalgic flavor with advanced health benefits. It was launched in 2018 by co-founders Ben Goodwin and David Lester with the aim of reinventing soda in a gut-friendly, functional way. OLIPOP combines prebiotic fibers, botanical extracts, and minimal sugar to create a drink that’s both satisfying and scientifically grounded. The brand name itself is derived from “oligo” (short for oligosaccharide, a type of prebiotic) and “pop” for soda.

Brand History & Growth Trajectory

OLIPOP started with humble beginnings, originally formulated in a home kitchen and tested in local Californian stores. The founders were motivated by the desire to create a better-for-you soda, rooted in gut health and nutrition science. From $852,000 in sales during its first year, OLIPOP has grown into a national phenomenon.

The company secured $2.5 million in seed funding in 2019. It later raised $39.7 million in Series B in 2022, with celebrity investors like Mindy Kaling, Gwyneth Paltrow, and the Jonas Brothers backing the brand. In 2025, OLIPOP raised a massive $50 million Series C, pushing its valuation to $1.85 billion.

Sales skyrocketed from $73 million in 2022 to $200 million in 2023, and further doubled in 2024, reaching $400 million. Today, OLIPOP can be found in more than 50,000 retail locations across the United States including Target, Whole Foods, Kroger, Walmart, and Costco. It also maintains a strong DTC presence through its online platform.

Innovation: Ingredients & Formulation

3.1 Olismart Prebiotic Blend

Each can of OLIPOP contains 9 grams of dietary fiber through a proprietary blend called Olismart. This formulation includes:

• Chicory root inulin

• Jerusalem artichoke

• Cassava root starch

• Calendula flower

• Kudzu root

• Marshmallow root

• Nopal cactus

These ingredients support digestion and feed beneficial bacteria in the gut. They are carefully selected to mimic the fiber profiles of whole vegetables and roots known to improve gut microbiota.

Flavor and Sweetening

OLIPOP is sweetened using a low-glycemic mix of ingredients:

• Stevia leaf

• Cassava syrup

• Cane juice

• Apple juice concentrate

This keeps sugar content extremely low—between 2 to 5 grams per can—and calories at about 35 or less. The flavorings are natural and deliver a nostalgic soda taste without artificial aftertaste.

Clean Label Attributes

OLIPOP is non-GMO, gluten-free, vegan, paleo-friendly, and contains no artificial sweeteners, synthetic colors, or preservatives. Its formula is also free of high-fructose corn syrup, aspartame, or sucralose, which are often associated with health risks.

Scientific Backing and Health Benefits

Gut Microbiome Support

OLIPOP funded independent clinical trials with academic partners such as Purdue University. The research demonstrated that the Olismart prebiotic blend can significantly increase the growth of beneficial gut bacteria and boost the production of short-chain fatty acids—compounds critical to gut, metabolic, and immune health.

Prebiotics like inulin are known to enhance digestive regularity, decrease occasional bloating, and improve nutrient absorption. These findings align with broader nutrition research around fiber’s role in gut health and long-term wellness.

Nutritional Superiority

Compared to traditional sodas, OLIPOP offers:

• 9 grams of fiber per can

• Only 2–5 grams of sugar

• About 35 calories

• No artificial ingredients

In contrast, regular sodas often contain over 35 grams of sugar, no fiber, and exceed 150 calories per can. This makes OLIPOP a favorable choice for those managing weight, blood sugar, or looking to reduce their processed food intake.

Considerations

While OLIPOP offers many benefits, nutrition experts note that fiber from processed sources may not replicate the full spectrum of benefits that whole foods provide. Additionally, high intake of inulin and other prebiotic fibers can cause gas or bloating in sensitive individuals. Moderation and personal tolerance are key.

Flavor Varieties and Taste Experience

OLIPOP is available in a broad and ever-growing range of nostalgic and adventurous flavors:

• Vintage Cola

• Classic Root Beer

• Cream Soda

• Cherry Vanilla

• Strawberry Vanilla

• Orange Squeeze

• Tropical Punch

• Banana Cream

• Lemon Lime

• Grape

• Doctor Goodwin (Dr Pepper–style)

• Ginger Lemon

• Watermelon Lime

Each flavor is designed to mirror the taste of traditional sodas, delivering the same experience with a modern nutritional twist. Taste tests from customers and nutrition experts frequently praise OLIPOP for its mouthfeel, lack of artificial aftertaste, and satisfying carbonation.

Retail Strategy and Availability

OLIPOP is currently sold online and in major retail chains including:

• Whole Foods Market

• Kroger

• Target

• Walmart

• Sprouts

• CVS

• Safeway

• Amazon

It also ships through its website and offers a subscription service that provides discounts for recurring orders. Pricing per 12-ounce can typically ranges from $2.49 to $2.79 at retail, with online multipacks (12-packs) costing around $35–$39.

They also frequently release limited-edition flavors and collaborations with influencers, nutritionists, and food brands.

Marketing and Brand Positioning

OLIPOP’s branding fuses retro aesthetics with modern wellness. Its packaging uses pastel tones and simple, minimalistic designs that evoke a vintage soda shop feel, while highlighting its fiber content, low sugar, and prebiotic benefits.

Key marketing pillars include:

• Gut health education

• Nostalgia

• Clean ingredients

• High-profile celebrity investors

The company invests heavily in digital marketing and social media campaigns, often featuring influencers, health coaches, and medical professionals. Their transparency about ingredients and research has contributed to high trust among consumers.

Consumer Testimonials and Social Impact

OLIPOP has garnered strong praise from both health professionals and everyday consumers. Some recurring feedback includes:

• “Tastes just like soda without the guilt”

• “Finally a drink that supports my gut and satisfies my cravings”

• “My digestion has improved noticeably”

• “Great way to add fiber to my day without powders or pills”

Customer stories and influencer testimonials on platforms like Instagram and TikTok have contributed significantly to OLIPOP’s viral success.

Beyond consumer satisfaction, OLIPOP emphasizes sustainability through recyclable packaging and responsible sourcing. It also participates in educational campaigns about gut health and nutrition, partnering with registered dietitians and wellness professionals.

Pricing Overview

OLIPOP products are premium-priced due to their functional formulation. Here’s a breakdown:

• Individual can: $2.49–$2.79 (depending on retailer)

• 6-pack: $14.99–$16.99

• 12-pack: $34.99–$39.99

• Sampler packs: ~$39.99

• Subscriptions: 10–15% discount online with recurring delivery

While more expensive than traditional soda, OLIPOP competes in the functional beverage space alongside kombucha, sparkling water, and better-for-you drinks that offer added wellness benefits.

always check official website for final prices as pricing is subject to change at anytime

10. Frequently Asked Questions (FAQs)

1. What is OLIPOP?
OLIPOP is a functional prebiotic soda that supports digestive health. It contains fiber, botanical extracts, and minimal sugar, offering a healthier alternative to traditional soda.

2. Is OLIPOP safe for children?
Yes. While children can enjoy OLIPOP, the high fiber content may affect digestion. Smaller serving sizes are recommended.

3. Does OLIPOP contain caffeine?
Most OLIPOP flavors are caffeine-free. However, Vintage Cola and Doctor Goodwin contain small amounts of caffeine.

4. How much sugar is in a can?
Each 12-oz can contains 2 to 5 grams of sugar, significantly lower than traditional soda.

5. How much fiber is in each can?
OLIPOP contains about 9 grams of dietary fiber, which is around 30% of the daily recommended intake for adults.

6. Can I drink OLIPOP every day?
Yes, but due to its fiber content, it’s advised to start with one can per day to assess digestive response.

7. Is OLIPOP keto-friendly?
Not strictly. While low in sugar, OLIPOP contains carbs from fiber and juice, so it depends on your keto thresholds.

8. Does OLIPOP need to be refrigerated?
It can be stored at room temperature, but it’s best enjoyed chilled.

9. Is OLIPOP vegan?
Yes, OLIPOP is entirely plant-based and vegan-friendly.

10. Where is OLIPOP made?
OLIPOP is manufactured in the United States and distributed nationwide.

11. Conclusion

OLIPOP has redefined what it means to drink soda in the 21st century. By merging science, health, and taste, the brand offers a compelling solution for soda lovers seeking a better-for-you option. Whether you’re focused on gut health, cutting sugar, or simply looking for a refreshing and satisfying drink, OLIPOP delivers.

With over a dozen nostalgic flavors, fiber-packed formulations, and a commitment to clean ingredients, OLIPOP continues to dominate the functional beverage space—and it’s only getting fizzier from here.

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